The 72bpm: Music From My Heart (White) Merchandise is a catchy slogan, that has been adapted into one of the most professional merchandise on the market. The name of the artist "72bpm" was created by 72bpm, himself. 72 beats per minute is a normal heart-rate/pulse, and the music comes from his heart. The graphic is available on a variety of top quality products you are guaranteed to love. It would make a great addition to your wardrobe, or buy it as a gift for your friends and family. Did we mention our shipping is flat rate? Pay shipping for your first item, then all additional items ship for FREE!